Customer Care

Personal information you provide

When you place an order, create an account, contact us, or otherwise interact with our website, we may collect:

• Full name, email address, and phone number
• Billing address and shipping/delivery address
• City, state, and postal/ZIP code
• Order and purchase details, and account information where applicable
• Information you provide when contacting customer support

Payment information

Payment information is collected and processed by our third-party payment service providers, and may include card details, UPI information, or wallet information depending on the method you use. Ekum does not store complete payment card information on its own servers.

Device and technical information

Certain information is collected automatically when you visit our website, including your IP address, browser type and version, device type, operating system, time zone, pages and products viewed, and the referring website or search terms that brought you to us. This helps us understand how visitors use our website and improve our services.

Cookies and tracking technologies

We may use cookies and similar technologies to remember your preferences, keep items in your cart, maintain your session, understand traffic and usage, and help detect fraud. You can manage or disable cookies through your browser settings, though this may affect some features of the site. Where required by law, we obtain consent before placing non-essential cookies.

How we use your information

• Process and fulfil orders, arrange shipping, and send confirmations and updates
• Respond to customer service requests and manage your account
• Process payments and refunds
• Personalise your shopping experience and improve our products and services
• Detect, investigate, and prevent fraud or suspicious activity, and maintain website security
• Comply with applicable laws and resolve disputes
• Send promotional communications where you've given consent or as otherwise permitted by law

Marketing communications

If you've opted in, we may email you about new products, offers, and other Ekum news. You can unsubscribe at any time via the link in any promotional email or by contacting us. Even after opting out, we may still send essential transactional messages such as order and payment confirmations or shipping updates.

How we share your information

We do not sell or rent your personal information. We may share it with trusted third parties reasonably necessary to run our website and services, such as:

• Payment processing, order fulfilment, and shipping/logistics partners
• Website hosting, technical support, and customer support providers
• Email/SMS communications, analytics, and fraud prevention services
• Marketing and advertising services, where applicable

Legal disclosures and business transfers

We may disclose information where required by law, regulation, court order, or legal process, or where necessary to protect our legal rights, prevent fraud, or investigate unlawful activity. If Ekum is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to applicable law.

Third-party services

Our website may use services from payment processors, logistics providers, analytics services, advertising platforms, and other technology providers, each governed by their own privacy policies. We encourage you to review the privacy policy of any third-party service you interact with.

Analytics

We may use analytics services to understand how visitors interact with our website — pages viewed, traffic sources, device information, and usage — to improve performance, understand customer behaviour, and identify technical issues. Third-party analytics providers govern their own collection and processing under their respective privacy policies.

Advertising and personalised marketing

Where applicable, we may use advertising technologies such as cookies, pixels, or tags to show you relevant advertisements. You may be able to control personalised advertising through your browser, device settings, or the relevant advertising platform. Where required by law, we obtain consent before carrying out activities that require it.

Do Not Track

Some browsers send "Do Not Track" signals to websites. At present, our website may not respond to all types of these signals. Your browser may offer additional options for managing tracking and privacy preferences.

Data security

We take reasonable technical and organisational measures — access controls, secure technology, and monitoring — to protect your personal information against unauthorised access, loss, misuse, or disclosure. However, no method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Data retention

We retain personal information only as long as reasonably necessary to process and maintain order records, provide customer support, comply with legal and tax obligations, resolve disputes, and prevent fraud. When no longer required, information is securely deleted, anonymised, or otherwise disposed of in accordance with applicable law.

Your privacy rights

Depending on your location and applicable law, you may have the right to:

• Request access to, or correction of, the personal information we hold about you
• Request deletion of your personal information, or restriction of certain processing
• Withdraw consent, or object to certain types of processing
• Opt out of marketing communications

Children's privacy

Our website is not intended for children who are not legally permitted to make purchases or provide personal information without appropriate parental or guardian involvement. We do not knowingly collect personal information from children in violation of applicable law. If you believe a child has provided us information improperly, please contact us so we can take appropriate action.

Publicly shared information and third-party links

If our website allows submissions in publicly accessible areas (reviews, comments), remember that content may be visible to others — please don't share sensitive information there. Our website may also link to third-party sites; we are not responsible for their privacy practices and recommend reviewing their policies before providing personal information.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, services, or legal requirements. We'll update the "Last Updated" date at the top of this page when we do, and encourage you to review it periodically.

Contact us

For any questions, concerns, or requests regarding this Privacy Policy or how Ekum handles your personal information, reach us at ekumclothing01@gmail.com or +91 76109 06568 (call/WhatsApp), or write to AAS Studios (EKUM), Murlipura, Sikar Road, Jaipur. We aim to respond to privacy-related requests within the timeframe required by applicable law.